Communicating science to the public can take time away from a busy research career. So why should scientists do it? I offer a manifesto of six reasons in the Journal of Neuroscience.
Sum #2 book in UK
In September, 2009, Sum became the number 2 book in the United Kingdom on Amazon's bestseller list, only behind Dan Brown's Lost Symbol.
McGovern Award for excellence in Communication
David was honored to receive the 2014 John J. McGovern Award for Excellence in Biomedical Education from the American Medical Writers' Assocation. Noted past recipients include authors Oliver Sacks and Abraham Verghese.